What Is Effective Marketing And How Can You Achieve It?

Admit it: you love to be loved. In an age where marketing effectiveness is associated with page views and social media likes, it’s no surprise businesses thrive off vanity metrics. But effective marketing means much more than all of that.

While high-click through rates, web traffic and downloads all hint that your marketing is doing its job, there’s a big difference between generating traffic and building an effective marketing strategy.

Sadly, the simple fact is that focusing on marketing in isolation just doesn’t work.

Lead generation and customer acquisition are key elements of an effective marketing strategy. Far too many companies think that agencies who focus on minor measurable are succeeding.

But just because your web traffic is through the roof or you've had more downloads on a piece of content than usual doesn't mean the agency your marketing is doing its job.