BRAND DEVELOPMENT SERVICES
Fueled by curiosity and creativity, we work tirelessly to discover the unique purpose and passion at the heart of your brand, then we imagine and build captivating ways to express it. We go above and beyond to add value to your business by delivering innovative solutions that make your brand better known, better understood, and truly unique.
This is our bread and butter (and sometimes our tea). Whether it’s launching a new brand or reinvigorating an old one, we‘ve perfected the art.
Building bold, resonant, electrifying brands is what we’ve been doing for 10+ years. And although our branding clients range from tiny startups to global organisations, our recipe for success is fundamentally the same. It‘s a highly collaborative process that begins with some intense introspection and discovery, explores strategic and creative options, and culminates with the launch (or relaunch) of an authentic brand that simply cannot be ignored.
Brand strategy Logo & identity
Messaging & positioning Brand architecture
Brand style guide Voice & tone
Naming & taglines Launch strategy
We build brands that cannot be ignored.
Visual Identity
BrandJuice understands the importance of leaving your visual mark on the world—one that is unique to you and your industry. We root ourselves in your brand’s strategy to get the “full lay of the land,” inside and outside of the category, before we begin conceptual development. Utilizing shape, color, type, form and function, we design visual identities and sub brands for impact and differentiation. In other words, we give your brand personality a face (and add just the right amount of makeup).
Internal Branding
The heart of every brand is the people behind it, and the key to its success is to build from the inside out. We evaluate and capitalize on touchpoints to drive company culture through adoption programs and environmental branding initiatives—creating the truest form of brand evangelists who are ready to take on the world with your brand as their lightsaber.
Creative Concept Development
We know that truly connecting to the hearts and minds of consumers is not always as easy as it sounds (unfortunately). That’s why we build conceptually from the foundation of your brand strategy, then leverage trends and target insights to guide relevancy and approach. Our concept development capitalizes on what is most distinctive and compelling to drive audience engagement with creative that is seen and heard—loud and clear.
Experiential Design
Identifying areas of impact is our specialty. BrandJuice extends creative development by mapping consumer and brand intersections that can be best leveraged to increase brand equity and awareness. From trade shows to event design, we identify opportunities to bring the brand to life through a variety of mediums and experiences.
When you don’t know where to start, developing an identity and reaching out to fans can feel a bit like jumping into a mosh pit, and we feel your pain. Don’t despair, we’ve all been there. You just need a nudge in the right direction.
