The Importance of Digital Marketing

More than 4 billion people around the world use the internet, a number that is continuously growing.

More and more people are online, so it’s increasingly essential for companies to be online, too, and to succeed, businesses need digital marketing.

Ratings and reviews site Clutch recently conducted a survey of 500 digital marketers to discover how businesses use and benefit from digital marketing, an important tool for businesses to reach technology-focused consumers.

What Digital Marketing Channels Do Businesses Use?

Businesses see the need to invest in multiple digital marketing channels, but the most popular ones are social media (81 percent), websites (78 percent), and email marketing (69 percent).