Solve Your B2B Sales Problem With Content Marketing

Many B2B companies face a dilemma around where to invest for revenue growth. Investing in marketing has always been dicey for the sales-oriented culture because of its lack of measurability — we know it works, we just can’t tell what parts of our investment are doing the heavy lifting.

Sure, many new measurement tools have come along, but they still only measure campaign effectiveness and not whether the demand marketing is generating translates into sales.

Because of this, simply making a larger investment in marketing won’t get you where you need to go in the digital world.

Most B2B companies don’t have a choice. They need to rethink the entire marketing operation to fully support collaboration with sales before it’s too late.

Rethinking your sales and marketing