How to successfully run an online retail store

If you want to have even the smallest chance of surviving as a retail business these days, having an online store is key.

While platforms like Shopify and Magento are the perfect starting point, expecting your webshop to turn into an overnight success will inevitably lead to disappointment. The Internet is a competitive place, and you’re not the only one who’s trying to crack the inscrutable code of e-commerce.

That said, there are certain things you can do to ensure your store is set up properly and user-friendly, ultimately leading to better user experiences and higher conversion rates. Ready to shine? Let’s take a look at the dos and don’ts for online fashion stores.

1. Do: make full use of imagery. Naturally, your online shop should be all about the photography—describing an item of clothing without showing it is about as effective as reading out lyrics without singing the song. People want to see what they’re buying, and they want to see it well. Invest in creating high-end photos and let them stand out by choosing a simple design.

Another secret—which the e-commerce gurus at ASOS have fully mastered—is