How to Run an Effective Ecommerce Holiday Promotion Strategy

The holidays are right around the corner, and you are still trying to decide which promotions to run for your ecommerce business. How can you determine which promotion will be most effective? Should you do what worked last year, or try to figure out what your competition is planning? Whether you settle on a percent discount or free shipping, you can consider this post to be a guide to help you build the promo strategy that will be most impactful for your business.

Before you can begin to discuss free shipping thresholds or free gift cards with a purchase above Rs 5000, you should discuss the following tactical considerations with your team.

What is your competition doing?

This might seem obvious, but let’s consider the ways your competitors’ strategy will impact the success of your promos. One of the largest pitfalls I have seen affect advertisers is offering a promotion that is standard fare for their competitors. For example, if one of your competitors always offers free shipping, running