How to Manage your Social Media in a Crisis

Updated: Apr 19, 2020

How to Manage your Social Media in a Crisis

The world is currently facing an unprecedented crisis with the outbreak of COVID-19 and India is locked down for 21 days. For businesses everywhere, we are looking to each other for how we should be responding from a marketing perspective, we are hoping to provide some insights on how to manage your social media in a crisis.

With the current situation across the globe, you’d be forgiven for considering your marketing as an area for potentially cutting back and saving money – but actually, this is the perfect time to up your social media and content games. 

Here are our top five reasons why you should definitely be using this as a time to double down on marketing, not reduce it.

Increase in Social Media Usage

With more people needing to isolate themselves every day, digital communication is the key to staying i