You may have an e-commerce store that is doing well. You’ve created or sourced products that you know your customer want or need. When you look around, you see that celebrities and influencers sell a lot of products , but you don’t see how to apply what they are doing to your brand. If you would like to take your business to the next level and learn how to become an influential brand, this article will show you how you to do that.
The Benefits Of Building An Influential Brand
Everybody prefers buying from experts and working with experts. Would you prefer to buy clothing from an unknown brand or a brand that has a book about fashion trends and interviews about fashion on its website? The influence factor becomes even more important if you are selling to the affluent. This is one of the reasons why experts have to deal with less price resistance and influential brands are able to sell products at higher prices.
Indicators Of Influence
When you visit a website and you see a link to an Instagram account with over 18 million followers (which is how many followers Louis Vuitton has) or a YouTube video channel with hundreds of thousands of subscribers (Chanel has over 800,000 subscri