How to Adapt Your Ecommerce Strategy to the Challenges of COVID-19

COVID-19 has put ecommerce businesses in a bit of an interesting position.

On the one hand, internet usage has spiked by up to 50% as people turn to the internet to help them deal with the demands of social distancing. On the other, millions of people are in danger of losing their jobs of having their hours cut back, so ecommerce conversion rates are already down 14%.

In other words, your audience is online…but they’re hesitant to buy.

To make things even more difficult, the novel Coronavirus has had a big impact on manufacturing, production and shipping. Many ecommerce businesses have little-to-no product to sell, and those that have product in stock or on its way have to deal with extended shipping times.

So, between tight-fisted customers and product sho