How Should You Respond to COVID-19 as a Small Business?

In an instant, the world has flipped upside down.

So, what are you going to do?

Option #1: Attack

Rally your team. Identify what your competitors are cutting back on. Attack there. Think 6 months out. Play chess. Strategise.

Option #2: Defend

Survive. Cut costs. Trust in the government. Curl up. Play the victim. Layoff your best people.