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How great product photographs influence e-commerce websites conversions

"21.8% of the world’s population buys online, which represents 1.66 billion people"

However, this huge amount of potential buyers is hard to convince, and as more and more people are entering this pool, more online businesses emerge every day, meaning you have a fiercely competitive market.

No matter the industry you’re in, from fashion to tech, cultural goods, B to C services and so need to stand out and find creative ways to do so. Among the different strategies you can think of, there is one that has a huge impact on buying behaviors: product photography.

Great Product photography is essential for convincing consumers to buy products

90% of online buyers say that photo quality is the most important factor in an online sale

Visual content is 40 times more likely to be shared on social media than any other content and 22% of products sold online are returned because ‘items look different than the photos” (as per trusted research). These insights clearly highlight the fact that good product photography plays a huge role in determining sales.

Quality product images are a driving force of engagement, conversion, retention and overall customer lifetime value. In this blog post we will precisely walk you through the benefits and best practices of good product photography to drive sales.

Benefits of Good Product Photography to Drive Sales

There are many factors to drive sales and the first one being the product itself! As per a popular Hindi proverb ‘jo dikta hai, voh bikta hai’, it is essential to present products well to scoot the sales higher and faster.

Whether you hire a professional to click your products or opt for DIY hacks using your mobile, these key benefits of product photography mentioned below are to be enjoyed by all:

Grabs Customer Mood

You cannot take your potential customers to a camping site and show them how good and comfortable your backpacking kit is. You can convey this feeling through your pictures majorly. Hence, it makes sense to plant a seed that your product is the ultimate solution for all the issues they may have. This gesture can be exceptionally conveyed via worthy and quality images.

Perfectly clicked, comfortable and useful product images draw attention within nano-seconds. Thus, increasing chances of high sales.

Builds Your Brand

A picture is not a short-term plan but a long-term solution to get your company recognised as a market leader.

Putting up branded product images consistently over months, can communicate your brand as:

  • Professional

  • Valued

  • Quality

  • Diverse

  • Innovative

It helps your customers believe that your brand really cares for their preferences and that it is humble enough to cater to them all.

Promotes Silent Communication

Images speak louder than words! This fact still stands strong and tall when to comes to brands who believe in less word and more work.

People skimming through various online platforms have limited time and patience to actually read all the text or product descriptions. Hence, in this case: mention all the available product sizes, colors, features that are up for sale.

Pro-tip: Make an exhaustive list of your product’s important information and then state what to show in your images.

Sets Right Expectations

As mentioned above, 22% of products sold online are returned because ‘items look different than the photos”. Convincing people to buy products offline is comparatively easier than doing so online.

Hence, it is always advisable to show product images as they are instead of adding unnecessary filters, effects and the likes. Set your customer expectations about what they are looking at right.

Another expectation setter would be the number and days within which you can entertain product returns. People who make an impulsive purchase decision exist too! They are aware of the fact that any product bought online can be returned if felt unsatisfied with.

It is good to be a considerate online business but not at the cost of your added expenses. Setting customer expectations right by Inculcating a limited return policy is healthy.

Keeps Competitors Away

You might feel your product is 100% unique, but it is not a 100% true fact. There are millions of products globally, that might have the same features as yours does.

The cheat here is to talk with your images. Show that your products are way more attuned to detail and better than your competitors’, by using high quality product images.

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