Updated: Sep 17, 2020
The old rules for how a business contacts customers are out the window in this new digital age. New means and methods for staying in touch with your clients have changed the way that you should think of customer communications. Here are some ways that speaking with your customers has changed due to new technology.
Blogging and Content Marketing
In the past, if you wanted to put helpful information in front of your customers, you likely needed a good printer and bulk mailing. The costs of that add up quickly. Now, you can provide customers with information in the virtual realm, and it costs you much less. By blogging, you can take on the role of a helpful and friendly expert. It is much easier now to be in contact more frequently since it just requires an internet connection and some well-researched and useful content.