Ask and you shall discover
Pinterest is both an “answer engine” and a “discovery engine.” .While I may search for ‘Vince Sweaters’ and get the answer I’m looking for: a display of this season’s fall sweater line by Vince, I may also stumble upon a similar-looking sweater from a different brand at a significantly lower price point. Hence the ‘discovery’ aspect.
A place where brands fit in
Unlike all other social media platforms, Pinterest is a welcome place for brands. While a well-produced ad can get positive feedback on Facebook or Instagram, a lot of what brands put into those platforms is invasive and unwanted.
Not unlike the other platforms, Pinterest ads must be done right to serve their purpose. But the majority of content on Pinterest comes from brands, and users take no issue with it. This is because users are typically searching pinterest with intent. But more on this later. First, we’re going to jump into some Promoted Pin hits and misses.