The mass market fashion business is a lucrative one for British clothing brands. But with so many vying for a slice of the pie, it’s a competitive space to be in. Winning at the game takes more than just offering the edgiest or trendiest products; it takes a strong and forward-thinking digital strategy.
The battlefield is only complicated by the variety of companies that have nudged into the value fashion market, from traditional clothing and accessory brands to supermarkets and department stores.
So what are they doing to ensure they stay competitive? What’s working and what’s not? Below we’ll take a look at five of the key British mass market clothing bran