It is Friday. The end of the day is near; the weekend is in sight. You only have one thing left on your to-do list to prepare for next week. The only thing separating you from a blissful weekend is written in bold capital letters: WRITE FACEBOOK AD COPY. You stare at a blank screen and feel the pressure. Where to even begin?
Whether you’re writing copy for a client or for internal purposes, we all get stuck at some point. Writer’s block is a real epidemic. It could come in the beginning, middle, or end of the creative process. Follow these steps to help alleviate the pain.
Where to Begin
Before you even begin writing, start out by familiarizing yourself with the brand.
1. Explore the company’s website in depth