Building Your Personal Brand

At the end of August 1997, Tom Peters introduced the idea of building your personal brand in Fast Company magazine. He pointed out that every company had a brand, and that it influenced the way consumers saw those firms. Peters argued that every person had a brand, too. Every employee or entrepreneur has something that sets him or her apart from the competition. 

Peters’ advice is as relevant today as it was before the turn of the millennium, although he wrote before the dawn of social networking and mobile devices. Read on for an updated version and tips on building your personal brand to gain more clients or to land the job of your dreams.

What Do You Stand For?

Think about the most popular brands on the market today. They all have a set of core values that guide everything that they do. You purchase products or services from one brand or another based on those values.

When it comes to personal branding, one of the first thing