A CRUCIAL PART OF BUILDING YOUR SOCIAL MEDIA FOLLOWING



As a brand or influencer, how do you grow and sustain your social media following?

The answer to this question can be a combination of different tactics, making this an overwhelming subject. In order to come to a conclusion for this topic, it’s important to understand what makes people follow accounts in the first place. More specifically, what will make them want to follow your account? You should also figure out the core component needed within your content to keep the likes, comments, shares, and follows rolling in.


A SIMPLE MINDSET SHIFT.

Start by adjusting your focus from growing follower numbers to building an engaged community of people around your brand that understands and loves your product or service. The key to growing this established fanbase is to understand how to leverage your content to draw in potential audience members and keep existing ones. Bottom line, your content should be creating value for your audience. Value, in terms of marketing, is the “extent to which a good or service is perceived by its customer to meet his or her needs or wants.” Value for the audience can be presented in a number of ways including entertainment, education or even inspiration.