As agents of social media marketing, we often meet many well established businesses who are either unsure of ROMI in SMM or just don't find it worth their time. The time bit, we can take care of, we can do it for you, but what needs to be clearly understood and appreciated is why SMM is worth your marketing investment and in fact is essential for your survival in the market.
So here goes...13 Reasons Why Social Media Marketing is essential for any business
1. BRAND VISIBILITY
Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Simply having people interact with your content will increase brand awareness and begin building your reputation as a business. Each post that is shared will be introduced to a new network of individuals, which can lead them to becoming potential customers, and the more people who know about your business, the better. By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure. There is no doubt that by simply having a social media page your brand will benefit, and with regular use it can generate a wide au