Whenever faced with a bad, negative or stressful situation – there are two options. You can either deflect and avoid it or you can embrace it and make the most of it. Of course, it’s no secret that COVID-19 has been one of the biggest crises we’ve all faced in a very long time. We recently discussed the biggest PR crises so far this year – but here, we’re taking a look at the brands who have excelled during this time and made the most of it. Some brands have gone above and be