When it comes to introducing SEO to your business, and helping potential customers discover what you can offer, it can be difficult to know precisely what will be relevant to those looking for your services or products. A large part of Search Engine Optimization is examining this behavior, and putting yourself in your visitors’ shoes.
When it comes to searching for local businesses, brands and services, here are three things your customers are searching for, that are a must for great SEO:
1. Location, location, location
The first thing to account for when offering local services is to ensure your customers know where you are, and if you can help them, as quickly as possible. For many potential customers searching for local businesses, including the town, postcode or even street of what they’re looking for are a must for their search criteria – and therefore should be a must for your SEO.