Some great relationships come together purely through good timing, particularly when it comes to sales. However, connecting with prospects through qualifying those leads yourself is important to ensure that you meet them at the right stage of the buying process. Connect too early and they won’t be ready to buy; too late and they may have moved on to another competitor.
This means that asking the right questions, getting feedback and developing a relationship through communication is important to make sure you’re on the right path when your leads are ready to buy. The following questions are helpful in determining where your prospects are and how you can best communicate with them.