How To Measure Social Media ROI: Best Practices + 3-Step Framework



Measuring social media ROI is frustrating because we use different definitions. We broke down the best practices into a simple 3-step framework. ⚡


Social Media ROI is broken, but you can fix it.

When someone asks, “what’s the ROI of our social media”, it’s important to understand why they’re asking.

ROI is a simple formula but a complex problem.

On one hand, it’s a straightforward equation: What was our financial gain from the financial investment we made?

On the other hand, you’re opening a can of worms.

  • How do we define gain if the impact is