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Client story

FabFitFun

Subscription Boxes for a Life Well Lived

Fun, full-sized products and accessories regularly delivered to your door. What could be more fabulous? Curated seasonal products, ranging from beauty to fitness, help FabFitFun stand out in the subscription box world.

The Goal:

New Customer Acquisition

When FabFitFun started working with MTM Agency, they wanted to reduce new customer acquisition cost and increase the number of new customers coming in the door.

MTM Agency Strategy

We started by helping FabFitFun split their audience between those familiar and unfamiliar with the brand to best measure net new customer acquisition. That allowed us to individualize messaging to each audience to test what best resonated with each.

Growth-Focused Prospecting: Display & Video

Both FabFitFun and MTM Agency understand the necessity of assessing value on high-funnel prospecting campaigns like video and display differently in evaluating performance.

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  • Worked together to establish a value system for engagement metrics for display and video that built a business case for FabFitFun and rolled those metrics and values into our reporting

  • Added YouTube to introduce FabFitFun’s brand and product experience to a new audience, and used a direct response approach to aid new customer acquisition

New Prospecting Audiences

Taking an audience-centric approach across all digital channels, we rigorously tested new audiences and messaging to drive growth.

  • Remarketing audiences are used to re-engage prospects who have visited, but not purchased

  • We employed additional audience groups defined by search and browsing history, past purchases, and more to help us reach people in our customer profile

370%

increase in New Customers

70%

reduction in Cost/New Customer on Search

 

40%

better Cost/New Customer than goal for Video & Display

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First-year MTM Agency clients grow 58% on average.

 

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