Subscription Boxes for a Life Well Lived
Fun, full-sized products and accessories regularly delivered to your door. What could be more fabulous? Curated seasonal products, ranging from beauty to fitness, help FabFitFun stand out in the subscription box world.
New Customer Acquisition
When FabFitFun started working with MTM Agency, they wanted to reduce new customer acquisition cost and increase the number of new customers coming in the door.
MTM Agency Strategy
We started by helping FabFitFun split their audience between those familiar and unfamiliar with the brand to best measure net new customer acquisition. That allowed us to individualize messaging to each audience to test what best resonated with each.
Growth-Focused Prospecting: Display & Video
Both FabFitFun and MTM Agency understand the necessity of assessing value on high-funnel prospecting campaigns like video and display differently in evaluating performance.
Worked together to establish a value system for engagement metrics for display and video that built a business case for FabFitFun and rolled those metrics and values into our reporting
Added YouTube to introduce FabFitFun’s brand and product experience to a new audience, and used a direct response approach to aid new customer acquisition
New Prospecting Audiences
Taking an audience-centric approach across all digital channels, we rigorously tested new audiences and messaging to drive growth.
Remarketing audiences are used to re-engage prospects who have visited, but not purchased
We employed additional audience groups defined by search and browsing history, past purchases, and more to help us reach people in our customer profile
increase in New Customers
reduction in Cost/New Customer on Search
better Cost/New Customer than goal for Video & Display
Want These Results? Let's Chat!
First-year MTM Agency clients grow 58% on average.